It was high time they realized the power of the media! I do hope, that this was not a one time thing!! Because this way, they can convince the people of ‘going green’!
As part of their “Green is Universal” campaign, NBC went green the other night, with a slate of environmentally themed programming the “Deal or No Deal”, “ER”, “Las Vegas”, “The Office.” Perhaps the most entertaining, show-gone-green was “30 Rock,” which featured guest appearances from Al Gore, David Schwimmer, and Meredith Vieira. Gore and Schwimmer were part of a segment meant to mock NBC executives for the “Green is Universal” campaign, with Liz Lemon (played by Tina Fey) and Jack Donaghy (played by Alec Baldwin) suggesting that Gore “throw on green tights and a cape and tell the kids how big business is good for the environment.” Instead, Gore tells them,
If your network really wants to demonstrate a commitment to the environment, why don’t you start by, for example, having an entire week with nothing but environmental themes on all the programs? Use entertainment for substance! You could have a character in primetime making a passionate argument to the American people that we need CO2 taxes to replace the payroll taxes. Your parent company could lobby congress and the president to pass the treaty and save the climate.
Jack’s typical studio response? “Or, you could put on a silly hat and tell the kids how outsourcing means cheaper toys at Christmas.”
If any one show presents a challenge to being eco-friendly, it’s “Las Vegas.” “We actually say this on the episode, ‘Las Vegas is not green, and if it were, it would not be Las Vegas,’” says Gary Scott Thompson, creator and executive producer.
In last Friday’s episode, the Montecito hosts a convention for environmentalists, and Delinda (Molly Sims) wants the hotel to be more eco-friendly.
take care
Green Is Universal, Coming Soon to a Theater Near You
Universal Pictures continues its green tradition, starting with this past summero?s Evan Almighty, the industryo?s first carbon neutral film production, by prominently promoting “Green Is Universal” on their portal site, http://www.universalpictures.com. They will feature lead editorial placement and banner advertising on the bottom of the page. Over 400,000 of their newsletter subscribers will get information on Green Is Universal. On the digital front, GetOnBoardNow.org, an online destination where people can take real action to slow the effects of global warming, launched last spring in partnership with the Conservation Fund, will be renewed with current content and Pictures will run “Green Is Universal” PSA’s as a post-roll on their online trailers and as ads in theater lobbies.
Húú! Gyakorolnom kellene az angolt! :)
Ohh! I should practice english! :)
Tényleg Kacsa! Azt tudom, hogy angollal nem voltál gondban soha, de azért érdekelne, hátha van valami mókás élményed a nyelvi különbségekkel kapcsolatban? :)
Moi moi!
:) Van élmény! A legnehezebb az összes akcentust megszokni. Pl tegnap találkoztam egy francia sráccal, aki 4 éve él itt. Ő kb ‘Frenglinish’ nyelvet beszélt… Francia-Finn-Angol. Van egy tanárunk akinek meg durva orosz akcentusa van. “Ljec csjek áut dö matyjériál…”, “Let’s check out the material”. A nigériai srácokhoz meg valósággal tolmács kell, pedig nekik a hivatalos nyelvük is angol.
De amúgy a finnek jól beszélnek angolul, lehet érteni. Talán az a szépséghibáa az egésznek, hogy angol anyanyevű földön jobban tanulnánk a nyelvet.
Ja, és hogy a post témájánál is maradjunk, a finnek sokkal zöldebbek, mint mi! :) Az elektromossággal nem tudnak csak spórolni..